The Japanese pursuit of luxury is only a way of life
Globally, 20%-30% of luxury goods are sold in Japan. Experts believe that Japanese people like luxury goods for their sociological reasons. Eighty-five percent of Japanese people are positioning themselves as middle class. At the same time, having luxury houses and huge real estate are the most common ways to display wealth – but Japan is densely populated. Most people cannot do it, and they choose to wear expensive clothes instead. Costumes highlight their own characteristics. The Japanese’s hobby for luxury goods is deeply entrenched, and because of their deep-seated nationalism, the Japanese are pursuing their quality. This has led to the establishment of all duty-free shops for all major brands in Hawaii since the 7th and 80s of the 20th century. It is the Japanese's favorite vacation and shopping destination. When any luxury brand decides on a global strategy, it will first ask the Japanese market's point of view. In other words, it is the Japanese who have assimilated luxury goods and pushed them globally.
With its profound historical culture and aristocratic awareness, luxury brands go deep into every corner of Japanese life and form deep-rooted national luxury cults. No wonder Baccarat President Xiaochuan Bo said: “Louis Vuitton Just like measles, everyone has to endure infections.” Japanese people flocked to Replica Cheap Louis Vuitton Bags, Replica Gucci Handbags,Replica chanel bags for sale,Replica Hermes Handbags, and Fake Burberry Bags Outlet as if they were enchanted. Lee) and other luxury brand stores. Unlike many other markets, luxury goods in Japan usually represent a middle-class lifestyle rather than a high-society lifestyle. Japan’s most influential fashion magazines and department stores have spared no effort in touting luxury brands, and it is these magazines and department stores that have shaped the fashion understanding of most of Japan’s large middle class. In order to be able to buy designer branded handbags and apparel, middle-class consumers save on other aspects of spending, such as giving up on travel or expensive dining out. As a result, the Japanese luxury goods market gained prosperity in the 1980s, and even if it suffered economic fluctuations in the 1990s, it did not stop growing. A few of the most popular brands have benefited a lot. Today, according to different market definitions, Japan accounts for 10% to 20% of global luxury sales. If Japan's global tourists are also counted, then the country has the largest luxury consumer group in the world.
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