Sunday, September 16, 2018

Authentic luxury goods can be preserved? Don't be fooled again

The original price of tens of thousands of packages did not use a few times to change hands, only a few hundred, second-hand luxury goods circulation is still a problem
"These bags are very expensive to buy, I don't think it is so cheap to sell them!" Recently, Miss Chen told the New Express reporter about her experience of switching to second-hand luxury handbags.

Ms. Chen previously sold a number of Fake luxury handbags through the second-hand website "Fishing Fish". Only one LV bag was sold successfully. The price can be sold to about half of the original price, but the other has not been sold. Recently, she took 2 Prada, Replica Cheap Gucci Handbags, and 1 DIOR to the second-hand store for sale. One of the PRADAs was rejected because of the older color. The other three handbags were undervalued at 2,000 yuan. Although she was not satisfied with the price, she eventually I feel that it is useless and occupied at home, or sold.
Miss Chen said that these handbags were bought from Europe and Hong Kong, Macao and other places, the counter sales bills have been retained, and she usually pays more attention to the maintenance of handbags, looks very new, second-hand prices are so cheap or Make her a bit unacceptable.

Why are carefully maintained second-hand luxury goods only "selling"? The new Express reporter visited the relevant industry and answered the questions for consumers.
As long as the second-hand label is attached, even the new price will be greatly discounted.
Mr. Cao, the head of the Guangzhou branch of the second-hand luxury goods recycling website with a physical store in Guangzhou, explained that second-hand luxury goods cannot sell the price that the seller is satisfied with. The most direct reason is the difference in regional pricing.

As we all know, luxury goods pricing in mainland China is one of the best in the world. Pricing in many regions, such as Europe and the United States, Japan, is only 50% to 20% off domestic counters. If you encounter a discount on the season, or go to a discount store, the price difference will be even greater. Such as LV classic style NEVER FULL medium, domestic counters are priced at 9,650 yuan, France is priced at 945 euros, only about 6,200 yuan after tax rebates. The eight-90% new recycling price is only 2,000 yuan to 3,000 yuan, which is equivalent to 30% off the counter.
"Some customers who are accustomed to buying luxury goods in mainland counters are often difficult to accept the low prices of second-hand recycling stores. They think that the bags bought in tens of thousands of yuan have only been used once or twice. How can they only sell one? How many thousands? But in fact, foreign pricing is originally a few thousand dollars." Mr. Cao also said that he was helpless.
Some luxury brand clerk claims that the brand's annual price increase, buy can be valued or even appreciated, but in fact, bags and other accessories are consumables, in addition to some global limited edition collection style, as long as the second-hand label, even if the brand new is not used However, the price will be greatly reduced.

Mr. Cao gave an example. A few days ago, a customer took a Rolex men's watch that was bought in Hong Kong the day before. The price of the invoice was more than 800,000 Hong Kong dollars. After the conversion of RMB, more than 600,000 yuan, the recycling price. At most, it can only be 400,000 yuan. The customer decided not to sell after thinking twice. Another example is the Omega constellation women's watch sold in Guangzhou store. The brand new invoice, the domestic counter price is more than 50,000 yuan, and the recycling price is less than 20,000 yuan.
The style is not hot, and the price of second-hand luxury goods has a great impact.
"The natural recycling price of the good-selling style is high. Some old models, even if they are very cheap, are likely to be sold out, and we have to bear the risk." For example, the Replica Prada Handbags killer bag that was heated up by "Mission Impossible 3", The second-hand recycling price of some popular colors was comparable to the counters, but now the recycling price can only be about 20% of the counter price. "Because the style is outdated, "Mission Impossible" is broadcast to the fifth part!" Cao Said the gentleman.

The new Express reporter also saw two newly recovered lv bags at the scene, one is Murakami's three-color Monogram style; the other is a denim style, which looks older. "The counters have all been discontinued. They have to pay 10,000 yuan to buy them. We have recovered them, and we have hundreds of them. We are still worried that we can't sell them."

At present, second-hand luxury goods are sold through second-hand websites such as "small fish", and many second-hand luxury service platforms have been derived from the market. The "Jubao.com" clerk told the New Express reporter that the procedure for recycling luxury goods is very simple. First, the resident experts will check the authenticity and then evaluate it. If the customer accepts it, they can pay the bill. In addition, customers can choose to put the luxury goods in the store for sale, and the customers will set their own prices. After the successful sale, the platform will charge 10% of the service fee. The unsold products can be retrieved at any time without charge.

Second-hand luxury goods recycling is also difficult, authenticity identification is an old problem
In addition, despite the huge market space in the domestic second-hand luxury goods market, the development is not standardized. Luxury industry expert Zhou Ting said that because luxury brands do not provide identification services, the validity of the identification results of third-party appraisal institutions is doubtful, and the country has not yet issued relevant industry standards, and the identification of authenticity has become a difficult problem in the luxury goods industry.
Regarding how to verify the authenticity of recycling luxury goods, Mr. Cao said that Julux.com has a professional appraisal team and also accepts the counter inspection by consumers. However, when the reporter mentioned that the current luxury counter does not provide any identification certificate, the so-called "counter inspection" can only be on paper, Mr. Cao said, "If you buy it back, you really feel uneasy, take it back in a day or two, Can be refunded."
These second-hand stores are quite cautious about the recycling of luxury goods. During the interview of Jubao.com, a new lady took a PRADA classic nylon bag and priced it. After careful inspection, the resident expert said that it would not recycle. The reason was "no place of origin".

Although the woman said that the package was purchased at a European counter and kept a small ticket, it was still rejected and did not provide consignment services. "Now there are too many fakes, some of them can't be 100% sure of true and false." Mr. Cao said.

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